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Public Relations Dissertation Topics Ideas

PR has shifted its focus from traditional media like print and radio to online, particularly social media platforms like Facebook and Twitter, as well as everyone's recent favourite, Instagram. People's use of social media has grown at an exponential rate, which is largely to blame for this shift. As a result of this, the public relations landscape is shifting, and PR professionals must adapt to remain relevant on social media platforms. Browsing dissertation topics before writing your actual dissertation is always a wise step in the right direction. Essayarsenal.co.uk offers free dissertation topics on numerous subjects that help you gain better understanding while choosing your research topic. We also offer help with your dissertation proposal or complete dissertation assistance from start to finish.

Future of Public Relations Dissertation Topics

  • In terms of public relations tools, are over-the-top (OTT) platforms new? An example of how Netflix can be used as a public relations tool.
  • The story of how a local OTT platform, Hotstar, changed India's PR landscape.
  • Fake news is created by online platform users, and it damages brands' reputations.
  • In the 2016 and 2020 US elections, digital PR played an important role in influencing political decision-making and elections.
  • The use of social media by US and UK political parties as a political tool will be examined.
  • A case study of Twitter's efforts to combat fake news that can harm reputations, incite violence, or create a false narrative.
  • Research into the role that large amounts of data can have on the design of future public relations campaigns is needed.
  • An investigation to find out if public relations using digital media has lost its moral and ethical values.
  • To investigate how well public relations campaigns engage their target audiences when conducted online.
  • An assessment of digital PR's "grey areas" to see how they affect consumer perception of brands.
  • To learn how the most successful brands use a combination of PR tactics to engage their target audiences, read on. Nike as a test case.
  • What will become of public relations in the wake of the pandemic and the spread of false information? A look into the possibilities.
  • Using digital media platforms as public relations tools, investigate the role they can play in fostering social change.

    • Social Media And Its Impact on Public Relations

    • Study the differences between traditional and social media public relations campaigns.
    • To evaluate the success of online Public Relations campaigns using Instagram and Facebook's key performance indicators.
    • To determine whether or not influencers are an effective public relations tool on social media.
    • In this case study, we'll look at how influencers used social media to build their own brands as a PR tool.
    • To determine the return on investment (ROI) for public relations campaigns conducted through social media.
    • To identify the marketing and PR skills new professionals will need to run a successful social media PR campaign.
    • To identify the most important determinants of crisis and reputation management on social networks.
    • To investigate how major brand PR activities are impacted by mobile-based social media consumption.
    • UAE/Saudi Arabia/Qatar experience with social media-based PR is being studied (any Middle Eastern country).
    • Paid Public Relations: How can small and medium-sized businesses (SMEs) use paid public relations to penetrate social media?

      • Public Relations in Practice Topics

      • A case study to find out if public relations is still a male-dominated field and what can be done to promote gender equality.
      • Research into how much a public relations professional contributes to developing a marketing and branding strategy.
      • Investigate whether the PR shift from traditional media by large corporations has reduced inequality and increased people's sense of inclusion.
      • Investigate how public relations campaigns affect the way customers view a hospitality company's service quality.
      • Traditional media, primarily television is effective as a PR tool in the 21st century to understand.
      • Study of brands that failed to switch their PR to digital and social media and suffered their reputation and identity of the brand as a consequence.
      • To assess the UK government's ineffectiveness and reasons for failure in the face of the COVID-19 pandemic.