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Plenty Of Marketing Dissertation Topics and Ideas

There are many different aspects to marketing, including psychology, sociology, business, and anthropology. Because marketing is an ever-evolving field, there are always 'gaps' in the literature that need to be filled by aspiring marketing students of all levels. This article suggests marketing dissertation topics to get you started on your research for your dissertation on marketing. A few of the topics covered include: customer relationship management; branding and identity management; direct marketing; international marketing; social listening; psychology of the consumer; internet-based marketing; mobile advertising; the marketing mix; and marketing ethics. Browsing dissertation topics before writing your actual dissertation is always a wise step in the right direction. Essayarsenal.co.uk offers free dissertation topics on numerous subjects that help you gain better understanding while choosing your research topic. We also offer help with your dissertation proposal or complete dissertation assistance from start to finish.

Mobile Marketing Dissertation Topics

• To what extent does permission-based marketing affect the way mobile marketers plan for and execute cross-border marketing initiatives?
• What role does mobile marketing play in conveying a brand's image?
• Is it possible to create a strong brand image using mobile marketing strategies?
• What are customers hoping to get out of mobile advertising?
• What impact does the location of a mobile marketing campaign have?
• When it comes to mobile marketing communications, how important is timeliness?
• The benefits and drawbacks of push and pull mobile marketing strategies are discussed.
• What role can viral marketing play in mobile marketing?
• Is there a way for mobile marketers to make more money by using mobile payment systems? Case in point, the company Vodafone.
• When used in conjunction with mobile marketing, how can customer relationship management (CRM) improve customer loyalty?
• What strategies can marketers use to make mobile marketing more acceptable to customers?
• Does the personality of a brand influence purchase intentions when used in mobile marketing?
• What are the factors that influence mobile marketing's adoption and success?

Online Marketing Dissertation Topics

• What customization options do businesses have? Apple is a good example of this.
• What are the effects on Dior's brand performance of a successful digital marketing campaign?
• What are the advantages and disadvantages of marketing luxury goods on social media?
• What are the benefits of digital marketing using web analytics?
• What is Apple's performance affected by digital marketing innovation?
• What are Burberry's digital marketing advantages and challenges?
• What methods do businesses have for customising their goods? Nike is a good example of this.
• Dell Computers as a case study for evaluating the customer value of variety.
• In what way does a consumer's sense of agency influence their brand preference? Consider the purchase of a computer via the internet.
• What effect does the visual composition have on the identity of a site and the attitude toward a product?
• What role does gender play in one's online shopping habits?
• Using online and offline shopping features together is a challenge for companies. The Amazon.com/Toys-R-Us case is an example.
• What characteristics of a product are most important to online shoppers when conducting research, making comparisons, and making a purchase?
• What is the online reaction of customers to brand alliances? The Amazon.com vs. Wal-Mart controversy.
• An investigation into the antecedents of online auction buyer behaviour? eBay is a good example of this.

Consumer Psychology and Behaviour Dissertation Topics

• What makes people buy things from Amazon?
• What are the benefits and advantages of customer reviews posted online?
• Sports marketing is influenced by marketing intelligence and strategic planning.
• To better understand their customers' psychology, how can companies use Big Data effectively?
• How do customers feel about green advertising?
• What are Burberry's customers saying about the brand's digital marketing efforts?
• Where does word-of-mouth marketing come from? Case in point: blockbuster advertising and promotion.
• In what ways does bad word-of-mouth communication affect a company's ability to perform?
• What role does gender play in luxury goods buyers' information processing?
• When it comes to purchasing decisions, what role does motivation play? An investigation into the UK market for mobile ringtones.
• Is there a difference between men and women when it comes to the selective distortion of luxury goods buyers?
• What role does education play when it comes to online advertisements that are actually functional?
• What role do beliefs and attitudes play in the success of products with low and high levels of involvement?

The 4 Ps (Price, Product, Promotion, Place) Marketing Mix Topics

• How do pricing strategies differ between online and offline environments? Consider the sale of music.
• Can a transparent international pricing strategy have a detrimental effect on a brand's image? This is the case with iTunes.
• How successful are public relations campaigns in the aftermath of brand failures? Nike, Shell, and Marks and Spencer are all examples.
• What effect does firms' varying their advertising frequency in online and offline environments have on customers' purchase intentions? Waterstone's is a case in point.
• Consumer behaviour is influenced by the availability of product information and persuasive advertising.
• What are the distinctions between comparison and non-comparison advertising, and what effect does each have on customers' purchase intentions? The alcoholic beverage industry in the United States of America.
• Online advertising's advantages and disadvantages in international marketing.
• Can point-of-purchase promotions be as effective online as they are in the physical world?
• How significant is location in the airline industry in the United Kingdom?
• How has the Internet aided in the development of brand awareness for unsought goods? Case in point: comparison websites.
• Is word-of-mouth marketing (i.e. online customer reviews) the new marketing mix component?
• What role does marketing play in non-profit organisations?
• Brand awareness has an effect on consumers' purchase intentions. The case of products with a low level of involvement and those with a high level of involvement.

Ethics in Marketing Dissertation Topics

• Do changing customer demand trends affect EasyJet's low-cost online pricing strategy?
• Understanding Patagonia's marketing approach - Environmentally Friendly?
• Do FairTrade labels influence consumers' buying habits?
• The politics of labelling: vegan vs. cruelty-free and why it matters.
• Will customers' purchasing habits be influenced by publicly available codes of conduct? The Body Shop, Levi Strauss, and M&S cases all illustrate this.
• To what extent do ethical purchase intentions and ethical awareness influence consumer purchasing decisions? A comparison of the sales of chickens raised in battery pens versus those raised outdoors.
• Buying habits of consumers are influenced by cause-related marketing. The Raise a cup for a good cause campaign by Starbucks.
• Because of the success of some controversial marketing campaigns, others have failed. PETA - People for the Ethical Treatment of Animals - is a case in point.
• Which online marketing ethics have been improved as a result of spam laws?
• Consumers' preferences for socially responsible companies can be classified according to a variety of factors.
• The use of public relations by companies to recover from boycotts Shell vs. Nestle is a case in point.
• Corporate social responsibility perceptions affect corporate marketing results differently for men and women.
• The connection between corporate social responsibility and marketing ethics: Serving the interests of stakeholders as well as the general public.
• To what extent does trust help companies build their reputation and brand equity through corporate social responsibility (CSR) initiatives?
• The success of the company and the social responsibility of the company. Examining how marketing competence and the market environment play a role.

Social Networks and Marketing Dissertation Topics

• What purposes and gratifications do beauty brands' social media content serve?
• A content analysis of Instagram posts by food brands.
• An examination of user comments on Facebook, both positive and negative, and their effect on future participation in discussions.
• Why have functional applications on Facebook fared so poorly in comparison to their more entertaining counterparts?
• How do Facebook applications convert users into customers? The relationship between the total number of installs, daily active users, and the application's value.
• A comparison of the efficacy of banner advertising across multiple social media platforms? Facebook, Instagram, and Twitter are all examples.
• What effect does Facebook's newsfeed restriction have on consumers' attitudes and behaviours toward the social networking site?
• Is electronic word-of-mouth more persuasive than word-of-mouth in general? A study of online customer reviews.
• Is traditional customer loyalty still relevant when it comes to consumer behaviour on social media platforms?
• How do non-profit organisations utilise social media platforms such as Facebook to conduct marketing campaigns?
• Can businesses quantify the return on investment (ROI) of their social media marketing efforts?
• An examination of the effect of the popularity of brand posts on Facebook brand fan pages on social media marketing.
• Social media marketing usage, barriers, and measurement: Implications for marketing managers.
• Social media marketing's effect on brand loyalty.
• How do businesses leverage social media marketing to influence their customers' purchasing behaviours?
• How are vegan brands utilising social listening to bolster their marketing efforts?
• A critical examination of Instagram, influencer marketing, and trust.
• Collaborations with YouTube creators and influencers - a viable marketing strategy for fitness brands?

Culture and Marketing Dissertation Topics

• What is the relationship between Chinese small and medium-sized enterprises' market performance and innovation and culture?
• Studying the effectiveness of native advertising in the United Kingdom, China, and the United States.
• Do social media platforms like Facebook and Twitter have an impact on company culture in the fashion industry in the UK?
• How has Toyota's globalisation affected the company's organisational culture?
• What effect does language have on the identity of a brand? Coca-Cola in the People's Republic of China: a controversial case.
• What impact does culture have on automotive marketing? Toyota in China: A Special Case Review.
• The answer to this question is: it has an impact. In India, Coca-Cola is a well-known brand.
• To what extent do marketers account for differences in "national" culture found across the country? The Basque and Catalan bank cases in Spain.
• Can automakers afford to treat their customers as a homogeneous group? Sweden's North-South divide is an example of this.
• What impact does individualism vs. collectivism have on cell phone sales? Case in point: China, the People's Republic.
• What strategies do supermarkets in Switzerland use to get around the country's linguistic challenges?
• Are there ways banks can better serve their customers while also increasing profits?
• Can national culture explain why Scottish whiskey is so popular around the world?
• What role can national culture play in promoting major exports for a country?

  Direct Marketing Dissertation Topics

  • When it comes to selling products directly to customers, how do Tesco and Body Shop make use of their customer loyalty programmes?
  • Depending on the product type, how important are online selling factors in the UK's services industry?
  • Do customers in a competitive online environment respond differently to short-term and long-term offers? Consider the sale of books over the internet.
  • What effect do free online chat rooms have on how customers respond to social media sales promotions?
  • Evaluation of YouTube direct marketing effectiveness for beauty brands.
  • Does the nationality (accent) of telemarketers affect the response of customers in a more international and diverse selling context?
  • Consumers, do you know how to protect yourself from social media marketing companies' shady direct marketing tactics?
  • When it comes to direct marketing, does the length of the message matter? Online and off-line mediums are contrasted.
  • Is direct online and social media marketing a relationship-building tool or merely a means of acquiring new customers?
  • Is online marketing as effective when used as a tool for a group as when used for an individual?
  • What are the differences between online and offline prospecting methods? The airline industry in the United Kingdom is a good example of this.
  • Connecting with customers via SMS and email: Direct marketing has both advantages and drawbacks.
  • The use of social media marketing to reach high-end customers: For small businesses, there are both advantages and disadvantages.
  • How small businesses in the UK are utilising social media to cut their direct marketing expenses.

  Relationship Marketing Dissertation Topics

  • COVID-19 digital relationship marketing: Analyzing the significance of customization and individualization in the digital world.
  • High-value content creation for fitness brands in the UK generates customer loyalty.
  • In today's competitive business environment, what challenges does Tesco's loyalty card scheme face?
  • Are airline switching costs real roadblocks to customer retention?
  • Using its wide range of services and products, how does Amazon.com manage to charge such a high price?
  • In the long run, what are the motivations and expectations behind customer loyalty programmes offered by businesses to win new business?
  • How loyal are Caf� Nero's customers as a result of the app?
  • Using social media to attract new customers, how and why should relationship marketing be used?
  • Among high- and low-contact products, how does product quality affect customer loyalty?
  • Using a unique set of services and products, can luxury goods retailers prevent their customers from switching?
  • What strategies do retailers use to deal with customers who practise polygamy?
  • How does Waterstone's customer loyalty differ from that of Amazon.com customers when customers buy from their online store rather than their brick-and-mortar location?
  • How does Waterstone's online store and smartphone apps improve customer loyalty?
  • How can businesses use social media to build successful customer relationships?
  • What are the challenges that small businesses face when trying to increase customer loyalty through social media?
  • Using mobile apps to attract and keep customers: benefits and pitfalls for multinational corporations.
  • Finding out if customer service chatbots are helpful or frustrating by testing their efficacy.
  • Tarot reading and personal development industries were studied to see how effective online consumer tribes can be.

  Branding Dissertation Topics

  • An investigation into the connection between brand equity and perceived risk: In the United Kingdom, supermarket retailers are being compared.
  • What effect does consumer brand resonance have on innovation? COVID-19 compelled hospitality brands to innovate, as demonstrated by the following case studies.
  • When it comes to brand values, do customers really understand what a company stands for? The Starbucks vs. McDonald's legal battle.
  • What are the differences between tangible and intangible brand values in terms of importance across different types of products?
  • A case study approach to using digital methods to boost brand recognition.
  • Is it necessary for leading brands to offer products that appeal to a wide range of target audiences?
  • How does the availability of a product affect a small business's brand image?
  • Is it possible to move the brand's image from one industry to another? There's the case of Virgin Cola over in the United Kingdom (UK).
  • What kind of impact does unethical behaviour have on a company's reputation? The Shell, Nike, and Starbucks sagas all illustrate this point.
  • What role does corporate social responsibility play in enhancing a company's reputation? Body Shop is a good example of this.
  • How can social media marketing innovations help brands last longer?
  • Is it possible to transfer brand equity to supermarket-owned branded low-price products?
  • Using social media to market small business brands and get customers to buy from them.
  • What role can mobile apps play in enhancing a company's brand equity? The Starbucks vs. Caf� Nero controversy.
  • In the UK supermarket sector, focusing on customers who buy Indian food means targeting customers from ethnic markets.